"La moto - c'set formidable!"

JC Decaux is getting more business done using motorcycles.
When your business depends on getting around town quickly, traffic can be a nightmare. Outdoor advertising specialists, JC Decaux, have found a way round the congestion problem. Motorcycles, complete with smart corporate livery, are dramatically improving the productivity of their maintenance staff. A further two bikes have now been leased for their London and Manchester sites.

Outdoor advertising is fiercely competitive with rates of growth consistently outstripping traditional forms of advertising. According to Gerald Hares, Fleet Manager with JC Decaux, keeping up with maintenance and urgent repair work is vital. Clients’ reputations can be compromised if advertising hoardings and poster sites bearing their names and branding are not kept in immaculate condition.

“During the Commonwealth Games in Manchester, we were constantly patrolling the main routes into the city to ensure that graffiti and fly posters were removed straight away,” he explained. “Being able to travel quickly from one advertising site to another was a big bonus, particularly at a time when the city was busier than usual.”

Gerald Hares calculates that his motorcycling technicians are now able to visit on average 20 more sites every day. All the necessary equipment – panniers, graphics and light poles – are easily transported on the liveried bikes that are leased from Motorcycle Management, the UK’s only specialist leasing company. Even collapsible six-foot ladders can be accommodated on specially designed racks.

“Motorcycles are practical, easy, economical and fast,” concludes Gerald Hares. “They’re certainly helping us to achieve a more productive use of our time.” To reinforce this point, Tony Draycott, Managing Director of Motorcycle Management says, “Our own trials indicate that the use of bikes has a very early payback. In some sectors, key personnel are reporting that they are doubling their productivity levels. Using motorcycles for work makes perfect business sense.”
August 2003